Complaint Adjudications

EU Pledge Decisions

UNILEVER España S.A 30 July 2018 A website and a Twitter account promoting the handing out of free Frigo Chuches and Calippo ice creams in Spanish schools.   
Ferrero Belgium 13 December 2018 Ferrero organised a 50th anniversary event for Kinder in Belgium. Pictures and videos of the event were posted on the Belgian Kinder Facebook profile.
The Coca-Cola Company 13 December 2018 A website and Facebook profile promoting the “Fanta Studio” campaign running in different amusement parks in Belgium during the summer of 2018.
The Coca-Cola Company 28 March 2019 Promotional activities carried out at the Efteling theme park in the Netherlands
McDonald’s 31 May 2019 A McDonald’s commercial aired in Belgium picturing children being served Happy Meals, Big Macs and soft drinks
The Coca-Cola Company 31 August 2020 Promotional activities carried out at the Efteling theme park in the Netherlands
McDonald’s 02 April 2021 McDonald’s advergame promoting a new burger
Nestle 03 May 2021 A Spanish Instagram post promoting KitKat Easter Bunnies
Nestle 03 May 2021 German Instagram posts promoting Smarties
PepsiCo 20 May 2021 Promotion of Cheetos shaped to play ‘Rock, Paper, Scissors’
Ferrero 08 June 2021 Italian Instagram post promoting Kinder Surprise chocolates
Ferrero 08 June 2021 Italian Instagram profile promoting the Ferrero Applaydu app
Ferrero 28 July 2021 French Facebook profile promoting the Ferrero Applaydu app.
Kellogg’s 28 July 2021 Pringles campaign for an interactive gaming competition.
Nestle 28 July 2021 Influencer doing arts and crafts activities with Nestle products.
Ferrero 28 July 2021 French Facebook profile promoting Ferrero Schokobons.
Ferrero 28 July 2021 French Instagram post promoting Kinder Surprise chocolates.
Nestle 28 July 2021 German Instagram posts promoting KitKat Easter Bunnies
Nestle 28 July 2021 Smarties website promoting arts and crafts activities.
McDonald’s 28 July 2021 McDonald’s billboard ad.
Ferrero 29 July 2021 Spanish Instagram posts promoting Kinder Bueno chocolates.
Mondelez 29 July 2021 Spanish Instagram posts promoting Principe biscuits.
Mars 29 July 2021 Spanish Instagram posts promoting M&Ms.
Kellogg’s 29 July 2021 Belgian Facebook page promoting Trésor cereals.
Mondelez 29 July 2021 Promotion of Prince biscuits on Belgian websites.
Ferrero 30 July 2021 Belgian Instagram posts  promoting Kinder Maxi
Kellogg’s 29 July 2021 Online quiz on Instagram promoting Pringles.
McDonald’s 30 July 2021 Instagram filter promoting McDonald’s products.
Ferrero 30 July 2021 French Instagram post promoting Schokobons and encouraging viewers to play a game.
Ferrero 30 July 2021 French Instagram posts promoting Kinder Schokobons.
Mars 30 July 2021 Easter-themed Instagram filters promoting M&Ms.   
Mondelez 29 July 2021 Spanish Instagram posts and stories promoting Chips Ahoy biscuits.
Ferrero 30 July 2021 Promotional video for Kinder Pingui chocolates on a Greek company website.
Mars 30 July 2021 Danish Instagram post promoting M&Ms.
McDonald’s 30 July 2021 Easter-themed Instagram post promoting McDonald’s products.
Kellogg’s 30 July 2021 Pringles promotion on the Fortnite online game.
Ferrero 30 July 2021 Spanish Instagram posts promoting Kinder Joy chocolates.
Mondelez 30 July 2021 Promotion of ChipsAhoy cookies via an online competition.
Coca-Cola 30 July 2021 Fanta influencer marketing campaign
Ferrero 30 July 2021 Spanish Instagram posts promoting Kinder Surprise chocolates.
Ferrero 30 July 2021 Portuguese Instagram profile promoting the Ferrero products and the Applaydu app.
Mondelez 30 July 2021 Milka ads on YouTube.
Coca-Cola 30 July 2021 Coca-Cola dance challenge on a French Instagram page
Mondelez 30 July 2021 Chips Ahoy influencer marketing campaign.
Kellogg’s 30 July 2021 An Italian Instagram post promoting Pringles and premiums.
Coca-Cola 2 August 2021 Coca-Cola dance challenge on a Danish Instagram page.
Ferrero 2 August 2021 YouTube ad and video on company-owned website promoting Kinder Choco Fresh.
McDonald’s 2 August 2021 YouTube ad for McDonald’s products and premiums.
McDonald’s 2 August 2021 Instagram story promoting McDonald’s products alongside premiums.
Ferrero 17 September 2021 A Portuguese Instagram profile promoting the Ferrero Applaydu app.
McDonald’s 14 March 2023 Advergame in McDonald’s Instagram story
Mondelez 27 July 2023 Lu Instagram ads in Belgium
The Coca-Cola Company 27 July 2023 Coca-Cola game on app in France
McDonald’s 27 July 2023 McDonald’s Facebook story in Belgium
McDonald’s 27 July 2023 McDonald’s influencer campaign on Instagram in Austria