Welcome to the EU Pledge



The EU Pledge is a voluntary initiative by leading food and beverage companies to change the way they advertise to children. This is a response from industry leaders to calls made by the EU institutions for the food industry to use commercial communications to support parents in making the right diet and lifestyle choices for their children.

The EU Pledge programme is endorsed and supported by the World Federation of Advertisers.

Find out more about the EU Pledge at a glance, the EU Pledge commitment and our members.

Visit the Swiss Pledge here and the Belgian Pledge here.