Participating companies must all meet the EU Pledge criteria, but they can go further.
The framework EU Pledge commitments provide a common benchmark against which companies can jointly monitor and verify implementation.
Since the initiative was launched, all participating companies have made their individual corporate commitments within the framework of the EU Pledge programme, available here:
- Bel Group
- Burger King
- European Snacks Association
- Amica Chips
- ICA Foods
- Intersnack (including Estrella Maarud acquired in May 2014)
- KiMs (owned by Orkla Confectionery and Snacks)
- Lorenz Snack-World
- Unichips – San Carlo
- Zweifel Pomy-Chips
- General Mills
- McDonalds Europe
- Royal FrieslandCampina
To facilitate compliance with the EU Pledge commitments, member companies have developed detailed implementation guidance, for all relevant staff in marketing, media planning and corporate affairs departments in all EU markets.