The EU Platform for Action on Diet, Physical Activity and Health is one of the main tools of the Strategy for Europe on Nutrition, Overweight and Obesity-related health issues. It was established in 2005 as an action-oriented cooperative process to help stem the obesity trend. It is composed of European-level umbrella organisations, ranging from the food industry, health and sports organisations to civil society organisations.
Platform members commit to concrete actions to fight against obesity and overweight related problems. This has resulted in the first five years of the EU Platform in over 300 commitments by industry and civil society on food reformulation, advertising and marketing, labelling, nutritional education and the promotion of physical activity in the EU.
The EU Pledge is a commitment to the EU Platform, owned by the World Federation of Advertisers (WFA).
The members of the Platform have agreed to monitor and evaluate the performance of their commitments in a transparent, participative and accountable way on the basis of a common “Platform Monitoring Framework”.
In line with the Terms of Reference of the EU Platform for Action, EU Pledge member companies have committed to carrying out transparent third-party monitoring of the EU Pledge commitments on an annual basis.